DadAwesome

The Challenge

DadAwesome started as a podcast in 2018 and grew into a full nonprofit — 420+ episodes, coaching cohorts, endurance events, a book, and church partnerships. The organization had outgrown its website, and the digital experience wasn't keeping up with the mission.

Jeff Zaugg needed a redesigned web presence that could unify everything DadAwesome had become — while staying true to the brand identity they'd already built.

The Approach

We worked within the existing brand identity and focused on how it showed up online. The website was rebuilt on Squarespace to serve as a central hub — connecting the podcast, book, events, coaching, and giving all in one place.

The design work extended into podcast guest cards, social templates, and book cover design — all using the established brand language in ways that felt cohesive and intentional.

The Work

A fully redesigned website that brings 420+ podcast episodes, a book launch, coaching programs, and endurance events under one cohesive experience. We also designed the podcast guest card system, social templates, and the book cover — applying the existing brand across every touchpoint.